Confidential IPOs allow "emerging growth" companies to file and refine IPO paperwork outside of the public eye. The process also requires less financial data than standard IPOs. It was introduced with the 2012 JOBS Act. Snap declined to comment on the report. Snap rose to prominence with the Snapchat mobile app that lets users post pictures and videos that disappear after a set period of time. It recently renamed itself Snap Inc., a clear sign that the five-year-old company was broadening its vision beyond its flagship app, which is popular among teens and young adults.

In September, the company unveiled Spectacles, video camera-equipped sunglasses that let people shoot videos to design series classic for iphone 7 be uploaded to Snapchat, It's the company's first foray outside of the software world and into making physical devices, In fact, on its corporate website Snap refers to itself as "a camera company."An IPO would be an important step in Los Angeles-based Snap's effort to compete with the Silicon Valley tech giants, The company already spurned Facebook's 2013 takeover bid, worth at least $3 billion, Since then, Facebook, flush with cash, has made a habit of cranking out knockoffs of Snapchat's most popular features..

CNET's Richard Nieva contributed to this report. Updated at 1:20 p.m. PT with additional background. Reuters reports the company behind the popular Snapchat app has filed its application to go public. The new move for Snap may be going public. The Venice, California, startup has "filed confidentially" for an initial public offering of its shares, according to Reuters, which cited sources familiar with the situation. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.

Pinterest's design series classic for iphone 7 "Explore" feature helps you find new ideas and videos, Brands and publishers -- like Food Network, GQ, Harper's Bazaar, HGTV and National Geographic -- also will be able to share ideas and videos in the new section, When you click on "Explore," you'll see "today's picks" with personalized recommendations, The first time you visit, they will be based on how you've used Pinterest in the past, but you can then customize which topics you see, Pinterest also now has native videos that play automatically, That includes autoplay video ads from brands like American Express, Macy's and Sony Pictures..

The site also launched native videos. Pinterest wants to make it easier for you to find new people and brands. The company on Tuesday launched a new section, called "Pinterest Explore," on its website and app that uses machine learning to show you what's trending on Pinterest. It also will show picks from "top tastemakers," industry experts and Pinterest employees. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.